What happened once the neighborhood knew their name.

“I figured Facebook groups were for people selling couches. Then they put up an old picture of me and my dad on a roof in Brandon, and people were still messaging me about it a month later.”

“October used to scare me. This year we had tune-ups booked into November off posts that went up in September, and two of those turned into new systems.”

“The freeze posts did it. Everybody remembered their pipes bursting two winters ago, and we were the ones who told them to drip the faucets this time.”

“I never had time to post anything. Now there’s a panel swap from last week up in the Brookside group, every comment gets answered fast, and it sounds like me.”

“Last winter I was driving DoorDash in January. This fall I had a waitlist for house washes, which I didn’t know was possible.”

“Fifty leads would bury us. Ten good ones a month keeps both crews busy, and these people show up to the first meeting with a budget.”

“Winter is winter, nothing fixes that. But we kept both crews through August for the first time in years, and the blowout reminders filled October by themselves.”

“My estimator used to drive out to price shoppers three times a day. Now they message us with photos and a rough budget, because they saw a house we did down the block.”

“The franchise guys have billboards. We have Linda from the Sugar House group telling everybody we fixed her spring on a Sunday for a fair price.”

“With HomeAdvisor I was the fourth guy calling. Now they’ve already looked at a roof I did three doors down before they ever send me a message.”

“I answer the phone, so I notice. People used to say they found us on Google.”

“Honestly I didn’t think it would work for a guy my size. They put up one post about who I am and why I went out on my own, and I spent two nights answering messages.”

“I’m 58 and I don’t do Facebook. My daughter showed me a thread where two people I never met were arguing over who got to recommend me first.”

“LSA was gone by the 20th every month. Now the quote requests keep coming in the back half of the month and I’m not staring at the budget every morning.”

“First two months I thought this was a waste. Month three, a lady in Ankeny messaged about the window well post because her carpet was wet.”

“Somebody on Oak Ridge signs up off the offer, then their neighbor tags me under the post asking if the deal still counts.”

“Slower start than I hoped, and the smoke week in August killed a whole run of exteriors. Still, I went from zero to twelve or thirteen leads a month without buying a single Yelp click.”

“After the April hail we would have spent twenty grand on ads just to stay in the fight.”

“The people who fill out that form have a twenty-year-old furnace and they’ve already done the math we posted.”

“I was skeptical because I’ve heard every marketing pitch there is. What sold me was month five, when a woman filled out the form and wrote that she’d been reading his posts in the Midlothian group for weeks.”