The plumber people remembered when the pipes burst.

Brianna and her husband run four trucks. Drains, water heaters and leak repair make up most of the work, with a few repipes a year in older East Nashville homes.

In business

11 years

Average ticket

$780

Tracked

Jun 2025 to Apr 2026

Service area

Hendersonville, Mt. Juliet, Franklin, Smyrna and Donelson

Most Local Services calls opened with “what do you charge to snake a drain?” and ended when the caller found someone $20 cheaper.

Where leads came from

Google Local Services Ads

Referrals

A plumbing supply house that passes along names

Google Local Services Ads

$3,000 a month

Typical cost per lead

$58

We got Brianna into 158 local groups and posted about 13 times a week across them: tips, offers and finished jobs, with every comment and message answered the same day. A few of the groups:

• Hendersonville Happenings
• Mt. Juliet Moms
• Franklin TN Neighbors
• Donelson Hermitage Community

What worked for plumbing

• Freeze-prep posts before the first hard freeze: which faucets to drip and how to find the main shutoff.
• A water heater post showing how to read the install date from the serial number, with a replacement offer for tanks over 12 years old.
• A Thanksgiving post about grease and garbage disposals that got shared in a dozen groups.

January hit 23 during a four-day freeze, mostly Messenger DMs from people who had saved the drip-the-faucets post. December was slower at 15, since most calls that month were from existing customers.

1. Week 5

   First water heater job, booked from a comment on the serial-number post in Mt. Juliet Moms.

2. Month 6

   Thanksgiving weekend: 7 drain calls from one disposal post.

3. Month 8

   23 leads during the January freeze, the most in any month.