Be your town’s go-to plumber.roofer.HVAC company.electrician.painter.landscaper.Homeowners see your posts every week. Then they call.
We put your name in front of 150+ local Facebook groups every week: tips, offers and finished jobs, in your voice. When homeowners comment or message, we reply fast, get their details and send you the lead. Built for 15–20 homeowner leads a month*.
Received
Thanks, we have it.
We call new requests within minutes during business hours (Mon–Fri, 8am–6pm Eastern). Keep your phone close.
A copy of what you sent is on its way to your inbox.
Pick a call time now- No ads. You never pay for a click. $997 a month, flat.
- No posting. We write, post and answer every comment.
- 15 leads a month by month four, or we work free until you get there.
One company per trade, per city. Once yours is claimed, it’s gone.
*Once it’s running, usually by month three. A lead is a homeowner in your service area who contacts you about a job.
Run by Marc and his team at Home Service Marketing.4+ years running ads and lead follow-up for home service companies. Why he built this
Results
What it looks like once it’s running.
Across every client we’ve worked with, from the groups alone. No ads running alongside.
- Leads delivered to clients
- 48,600+
- Leads a month per client
- 22.8
- Median cost per lead
- $38
- Closed revenue for clients
- $31.4M
Roofing
Tampa Bay, FL
Won storm season without outbidding the storm chasers.
| Month | Leads |
|---|---|
| M1 | 3 |
| M2 | 8 |
| M3 | 12 |
| M4 | 17 |
| M5 | 18 |
| M6 | 23 |
| M7 | 26 |
| M8 | 19 |
| M9 | 15 |
| M10 | 17 |
| M11 | 20 |
$62
cost per lead
$398k
closed revenue
“I figured Facebook groups were for people selling couches. Then they put up an old picture of me and my dad on a roof in Brandon, and people were still messaging me about it a month later. Half of them wanted an inspection.”Dana, OwnerRead the case study
HVAC
Indianapolis, IN
Fewer $89 diagnostics. More full system replacements.
| Month | Leads |
|---|---|
| M1 | 5 |
| M2 | 11 |
| M3 | 16 |
| M4 | 20 |
| M5 | 17 |
| M6 | 19 |
| M7 | 24 |
| M8 | 23 |
| M9 | 18 |
| M10 | 21 |
$57
cost per lead
$214k
closed revenue
“The people who fill out that form have a twenty-year-old furnace and they’ve already done the math we posted. That’s the call we want, and we weren’t getting enough of them from ads.”Tom, General managerRead the case study
Pressure washing
Jacksonville, FL
The ad budget ran dry by the 20th. The groups cover the rest.
| Month | Leads |
|---|---|
| M1 | 5 |
| M2 | 11 |
| M3 | 16 |
| M4 | 21 |
| M5 | 25 |
| M6 | 23 |
| M7 | 26 |
| M8 | 22 |
| M9 | 24 |
| M10 | 19 |
| M11 | 17 |
| M12 | 23 |
$52
cost per lead
$91k
closed revenue
“LSA was gone by the 20th every month. Now the quote requests keep coming in the back half of the month and I’m not staring at the budget every morning.”Tasha, OwnerRead the case study
How Talk of the Town works
We do the work. Homeowners reach out.
Groups trust neighbors, not business pages. So everything goes out under your own name, the one your town gets to know.
We map your groups
In week one we find 150+ local groups where your customers ask for help, and get you in.
We post for you, every day
Tips, offers, finished jobs and a hello from you. Written for your trade, in your voice. Nothing that reads like an ad.
We answer every comment and message
Within minutes. We get the homeowner’s details or book the job. When a neighbor asks who to call, we make sure your name is in the thread.
Leads land in your inbox or CRM
Name, number, job and the post it came from. Tracked forms and booking links on every post.
What stays yours
Your profile, your connections, your reputation. They stay with you, always.
What you get each month
A one-page report: posts, leads, and which groups they came from.
Your team
The team behind your growth.
Real people, not software. A dedicated team works your account every day, led by Marc.
Chloe
Account Manager
Your point of contact. Onboarding, your monthly report, any change you ask for.
Ayesha
Community Strategist
Writes and publishes your posts every day: tips, offers and finished jobs. Answers every comment and message.
Angelica
Community Strategist
Watches your groups for “who do you recommend?” threads and gets your name in them.
Mika
Creative Designer
Turns your job photos and offers into posts people stop scrolling for.
Why Facebook groups
Your customers are in these groups every day. Your ads aren’t.
Every town has dozens of community groups where neighbors swap tips, ask for help and hire. A local pro who shows up there every week, with useful posts and real jobs, becomes the name they call.
It’s word of mouth at scale, and most of your competitors aren’t in it.
Westside Neighbors · 24.1k members
Mike Alvarez
Westside folks: if your water heater is 10+ years old and rumbling, it’s close. I’m doing free checks on this side of town this week. Comment or message me.
Jen M.
Ours is 12 years old and makes that exact noise. Just messaged you.
Tom A.
Mike Alvarez replaced ours last spring. Fair price, cleaned up after.
Mike Alvarez
Thanks Tom! Jen, got your message. I can come by this afternoon.
Over time
Every post keeps working next year.
An ad stops working the day you stop paying. A reputation in the groups keeps working, because the answers stay up and people remember the name.
- Month 1
Your name starts showing up. First conversations, usually inside 30 days.
- Month 3
Regulars recognize your name. Each post pulls more comments and messages.
- Month 6
Neighbors start tagging you when someone asks who to call.
- Month 12
You’re the name your town already knows.
Paid ads
Leads stop the week the budget does.
| Month | Leads |
|---|---|
| M1 | 14 |
| M2 | 15 |
| M3 | 13 |
| M4 | 16 |
| M5 | 15 |
| M6 | 14 |
| M7 | 16 |
| M8 | 15 |
| M9 | 2 |
| M10 | 0 |
| M11 | 0 |
| M12 | 0 |
- Pay for every click, and the price keeps climbing.
- An ad from a stranger, skipped in a second.
Your posts in the groups
Every post keeps working after it goes up.
| Month | Leads |
|---|---|
| M1 | 3 |
| M2 | 7 |
| M3 | 12 |
| M4 | 16 |
| M5 | 19 |
| M6 | 21 |
| M7 | 22 |
| M8 | 23 |
| M9 | 24 |
| M10 | 25 |
| M11 | 26 |
| M12 | 27 |
- $997 a month, flat. No ad spend.
- A neighbor they already recognize.
Fit
Who we take on, and who we turn away.
We only take on companies we can win for.
A good fit
- Residential home service: plumbing, HVAC, roofing, electrical and 10 more trades.
- An owner with a personal Facebook profile in the area they serve.
Not a fit
- Commercial-only work.
- Anyone after fake reviews or spam blasts.
Pricing
Everything it takes to own your town’s groups. One price.
What it costs to hire out, line by line. Then what you pay us.
Group research and setup
150+ local groups found, joined and rule-mapped.
$600
Content written for your trade
Useful posts and answers in your voice, every week.
$1,500/mo
Daily posting across your groups
Tips, offers and finished jobs, posted daily inside every group’s rules.
$2,000/mo
Replies, DMs and lead hand-off
We answer every comment and message fast, get the details and send the lead to your inbox or CRM.
$500/mo
Lead tracking and monthly report
Tracked forms and booking links on every post, so you see which group and post each lead came from.
Included
Exclusivity in your city
While you’re a client, no other company in your trade gets your market.
Not sold separately
Your price
$997/month
Flat. No ad spend. No hires to manage. Month-to-month after 90 days.
One company per trade, per city.
Hire-out costs estimated at typical US freelance rates.
Our guarantee
We don’t stop until you get there.
- Built in 90 days, or month four is free. 150+ groups joined, posting live, threads entered.
- 15 leads a month by month four, or we work free until you get there. You keep your city and pay nothing until you hit it.
- No lock-in. Month-to-month after 90 days. Everything we built stays on your profile.
- Your city stays yours. No other company in your trade within 25 miles, for as long as you’re with us.
MarcFounder, Home Service Marketing
Lead guarantee applies while our access to your profile stays in place and leads get a reply within one business day.
Questions
What owners ask before they sign.
Why do posts go out under my own name?
Neighbors trust people, not logos, and many groups don’t let business pages post at all. Your name is what builds the reputation, and it stays yours.
How do you get into my account, and can I take it back?
Through a secure login handoff on the intake call. Your password and two-factor stay yours, and you can remove our access any time.
Could Facebook restrict my profile?
We post at the pace of a normal resident, inside each group’s rules. No mass messaging, no automation. If anything is ever flagged, we fix it the same day.
Will my friends and family see these posts?
No. Posts go to local groups, not your timeline or your friends’ feeds.
What if you post something I wouldn’t say?
You approve the voice up front. Flag any post and we pull it the same day.
What counts as a lead?
A homeowner in your service area who contacts you about a job: a comment, a message, a call, a form or a tag. Likes and follows don’t count.
Who answers the comments and messages?
Our team does, within minutes during the day, in your voice. We get the homeowner’s details, book the job if you want us to, and send it all to your inbox or CRM.
Isn’t this just spamming Facebook groups?
No. We follow every group’s rules and post things neighbors actually want: tips, local offers and real jobs from their streets.
Is my area big enough?
Check your ZIP above. We also count the active groups near you before you pay anything.
How long until I see leads?
First conversations usually arrive inside 30 days, and volume builds from there.
What do I have to do?
One intake call at the start. We handle the posting, the threads and the monitoring.
Get started
Find out if your city is still open.
See how many homeowners are within 25 miles and whether your trade is still open. Then get the full report: the groups we found and the leads they can support.
$997/month. No ad spend. One company per trade, per city.
Received
Thanks, we have it.
We call new requests within minutes during business hours (Mon–Fri, 8am–6pm Eastern). Keep your phone close.
A copy of what you sent is on its way to your inbox.
Pick a call time now