Westside folks: if your water heater is 10+ years old and rumbling, it’s close. I’m doing free checks on this side of town this week. Comment or message me.
6 homeowners reached out48 likes · 19 comments
Finished this roof on Maple Ave after last week’s storm. If you’re nearby and want a free inspection before the next one, drop a comment and I’ll message you.
9 homeowners reached out64 likes · 23 comments
It’s going to hit 95 this weekend. I’ve held a few AC tune-up slots for neighbors at $79. Comment “tune-up” and I’ll send you the times.
11 homeowners reached out37 likes · 28 comments
If your breaker trips every time the dryer runs, it’s usually the circuit, not the dryer. Happy to take a look for anyone in Old Town. Just message me.
5 homeowners reached out41 likes · 14 comments
Before and after on a Lakeview exterior we wrapped up Friday. Booking spring exteriors now. Message me for a quote, I’m usually in the neighborhood anyway.
8 homeowners reached out88 likes · 31 comments
Hi Eastside, I’m Tom. I’ve looked after lawns around here for 11 years and I’m taking on four new yards this spring. Comment if you’d like a quote.
7 homeowners reached out52 likes · 17 comments
Cold snap tip: if your garage door is shuddering on the way up, it’s often the springs. I can check yours this week, just message me.
6 homeowners reached out48 likes · 19 comments
Ant season is here. Doing a neighbors-only first treatment at half price this month. Comment and I’ll message you the details.
6 homeowners reached out48 likes · 19 comments
Storm season is close. If you’ve got a big limb over the roof, I’ll look at it free this week. Comment with your street.
6 homeowners reached out48 likes · 19 comments
Before and after on a driveway off Maple this morning. Booking the rest of this street next week. Message me for a quote.
6 homeowners reached out48 likes · 19 comments
Just wrapped this kitchen in the neighborhood. Happy to show anyone thinking about a remodel what it really costs. Message me.
6 homeowners reached out48 likes · 19 comments
Carpet to LVP in a whole downstairs, done in two days. Booking installs for next month. Comment and I’ll send you a quote.
6 homeowners reached out48 likes · 19 comments
Green pool after the rain? Usually one visit fixes it. Taking a few new weekly customers on this side of town. Message me.
6 homeowners reached out48 likes · 19 comments
Opening two new biweekly spots in the neighborhood this month. Comment if you’d like one and I’ll message you.
6 homeowners reached out48 likes · 19 comments
Taking on a few new jobs around the neighborhood this month. Comment or message me and I’ll get back to you today.
6 homeowners reached out48 likes · 19 comments
Get 15 home service leads a month from your town’s Facebook groups.
We post as you in 150+ local groups, answer every comment and DM, and hand you the lead. Under 15 by month four, we work free until you hit it.
Received
Thanks, we have it.
Pick a time for your call below. Or keep your phone close: we call new requests within minutes during business hours (Mon to Fri, 8am to 6pm Eastern).
- No ads. You never pay for a click. $997 a month, flat.
- No posting. We write, post and answer every comment.
One company per trade, per city. Once yours is claimed, it’s gone.
A lead is a homeowner who messages you, calls you or fills in a form about a job. Comments and tags don’t count.
Run by Marc and his team at Home Service Marketing.4+ years running ads and lead follow-up for home service companies. Why he built this
- 48,600+ leads delivered
- $38 median cost per lead
- 22.8 leads a month per client, on average
- $31.4M in jobs closed
Your profile
Your profile, your rules.
The posts go out under your name, so here is exactly what we do with it.
What we do
Post as you in local groups. Answer every comment and DM, then hand you the lead.
How access works
On the intake call you sign in once, on a device our team controls. We keep that session to do the work. Your password and two-factor stay yours.
If Facebook restricts your profile
You don’t pay while it’s restricted. We stop posting and help you with the appeal.
Who does the work
Our team works from South Africa, Pakistan and the Philippines. That’s why replies go out within minutes, all day.
Don’t like what we post under your name?
We pull it all and refund month one.
Results
What it looks like once it’s running.
Real clients, from the groups alone. No ads running alongside.
Roofing
Tampa Bay, FL
Won storm season without outbidding the storm chasers.
| Month | Leads |
|---|---|
| M1 | 3 |
| M2 | 8 |
| M3 | 12 |
| M4 | 17 |
| M5 | 18 |
| M6 | 23 |
| M7 | 26 |
| M8 | 19 |
| M9 | 15 |
| M10 | 17 |
| M11 | 20 |
$62
cost per lead
$398k
closed revenue
“I figured Facebook groups were for people selling couches. Then they put up an old picture of me and my dad on a roof in Brandon, and people were still messaging me about it a month later. Half of them wanted an inspection.”Dana, OwnerRead the case study
HVAC
Indianapolis, IN
Fewer $89 diagnostics. More full system replacements.
| Month | Leads |
|---|---|
| M1 | 5 |
| M2 | 11 |
| M3 | 16 |
| M4 | 20 |
| M5 | 17 |
| M6 | 19 |
| M7 | 24 |
| M8 | 23 |
| M9 | 18 |
| M10 | 21 |
$57
cost per lead
$214k
closed revenue
“The people who fill out that form have a twenty-year-old furnace and they’ve already done the math we posted. That’s the call we want, and we weren’t getting enough of them from ads.”Tom, General managerRead the case study
Pressure washing
Jacksonville, FL
The ad budget ran dry by the 20th. The groups cover the rest.
| Month | Leads |
|---|---|
| M1 | 5 |
| M2 | 11 |
| M3 | 16 |
| M4 | 21 |
| M5 | 25 |
| M6 | 23 |
| M7 | 26 |
| M8 | 22 |
| M9 | 24 |
| M10 | 19 |
| M11 | 17 |
| M12 | 23 |
$52
cost per lead
$91k
closed revenue
“LSA was gone by the 20th every month. Now the quote requests keep coming in the back half of the month and I’m not staring at the budget every morning.”Tasha, OwnerRead the case study
Plumbing
Nashville, TN
The plumber people remembered when the pipes burst.
| Month | Leads |
|---|---|
| M1 | 2 |
| M2 | 5 |
| M3 | 10 |
| M4 | 14 |
| M5 | 16 |
| M6 | 19 |
| M7 | 15 |
| M8 | 23 |
| M9 | 20 |
| M10 | 17 |
| M11 | 21 |
$68
cost per lead
$80k
closed revenue
“The freeze posts did it. Everybody remembered their pipes bursting two winters ago, and we were the ones who told them to drip the faucets this time.”Brianna, OwnerRead the case study
Electrical
Kansas City, MO
Panel upgrades down the street, not outlets 40 minutes away.
| Month | Leads |
|---|---|
| M1 | 2 |
| M2 | 6 |
| M3 | 9 |
| M4 | 12 |
| M5 | 15 |
| M6 | 17 |
| M7 | 16 |
| M8 | 18 |
$84
cost per lead
$72k
closed revenue
“I never had time to post anything. Now there’s a panel swap from last week up in the Brookside group, every comment gets answered fast, and it sounds like me. I just show up to the estimate.”Priya, OwnerRead the case study
Remodeling
Pittsburgh, PA
Fewer leads on purpose, and $436k in kitchens and baths.
| Month | Leads |
|---|---|
| M1 | 1 |
| M2 | 3 |
| M3 | 6 |
| M4 | 8 |
| M5 | 10 |
| M6 | 9 |
| M7 | 12 |
| M8 | 11 |
| M9 | 10 |
| M10 | 13 |
| M11 | 12 |
| M12 | 11 |
$113
cost per lead
$436k
closed revenue
“Fifty leads would bury us. Ten good ones a month keeps both crews busy, and these people show up to the first meeting with a budget. Most of them have already studied two or three of our kitchens in their own neighborhood.”Nora, OwnerRead the case study
Landscaping & lawn
Boise, ID
Summer used to go quiet. Both crews worked through October.
| Month | Leads |
|---|---|
| M1 | 4 |
| M2 | 12 |
| M3 | 16 |
| M4 | 19 |
| M5 | 17 |
| M6 | 15 |
| M7 | 14 |
| M8 | 18 |
| M9 | 16 |
| M10 | 9 |
| M11 | 6 |
$75
cost per lead
$121k
closed revenue
“Winter is winter, nothing fixes that. But we kept both crews through August for the first time in years, and the blowout reminders filled October by themselves.”Emily, OwnerRead the case study
Painting
Louisville, KY
Her estimator stopped driving out to price shoppers.
| Month | Leads |
|---|---|
| M1 | 3 |
| M2 | 8 |
| M3 | 12 |
| M4 | 16 |
| M5 | 18 |
| M6 | 20 |
| M7 | 17 |
| M8 | 15 |
| M9 | 19 |
| M10 | 21 |
$67
cost per lead
$219k
closed revenue
“My estimator used to drive out to price shoppers three times a day. Now they message us with photos and a rough budget, because they saw a house we did down the block. He’s quoting people who already want us.”Megan, OwnerRead the case study
Garage doors
Salt Lake City, UT
17 leads in a January cold snap, most of them broken springs.
| Month | Leads |
|---|---|
| M1 | 4 |
| M2 | 8 |
| M3 | 13 |
| M4 | 17 |
| M5 | 19 |
| M6 | 16 |
| M7 | 21 |
| M8 | 18 |
$69
cost per lead
$66k
closed revenue
“The franchise guys have billboards. We have Linda from the Sugar House group telling everybody we fixed her spring on a Sunday for a fair price. I’ll take Linda.”Carla, Office managerRead the case study
Day to day
What it looks like day to day.
From a post in a town group to a lead on your phone.
- Example
A post goes up in a town group, under your name. - Example
A neighbor comments asking for a quote. - Example
We take it to messages and get the details. - Example
You get the lead: who, what job, and which post.
Our guarantee
15 leads a month by month four, or we work free until you get there.
- Built in 90 days, or month four is free. 150+ groups joined, posting live, threads entered.
- We work free until you hit 15. You keep your city and pay nothing until you get there.
- No lock-in. Month-to-month after 90 days. Everything we built stays on your profile.
- Refund promise. Don’t like what we post under your name? We pull it all and refund month one.
- Your city stays yours. No other company in your trade within 25 miles, for as long as you’re with us.
MarcFounder, Home Service Marketing
Lead guarantee applies while our access to your profile stays in place and you, the owner, reply to leads within one business day.
Why we built this
Two plumbers got every call in that town. Neither was our client.
I was scrolling a Facebook group for a town I’d never been to when a woman posted a photo of water coming through her kitchen ceiling. “Burst pipe. Who can come tonight?” Within twenty minutes the same two names kept coming up. Neighbors tagging neighbors, over and over.
I ran ad accounts at an agency then, and one of our clients was a plumber in that area. He was paying us a few thousand dollars a month, and when a homeowner needed a plumber at eleven at night, his name didn’t come up once.
So I tested the group approach on one of our owners, with no new ad spend. The leads were cheaper and warmer than anything the ads had produced, and months later they were still coming. That’s when I left to build this properly.
How Talk of the Town works
We do the work. Homeowners reach out.
Groups trust neighbors, not business pages. So everything goes out under your own name, the one your town gets to know.
We map your groups
In week one we find 150+ local groups where your customers ask for help, and get you in.
We post for you, every day
Tips, offers, finished jobs and a hello from you. Written for your trade, in your voice. Nothing that reads like an ad.
We answer every comment and message
Within minutes. We get the homeowner’s details or book the job. When a neighbor asks who to call, we make sure your name is in the thread.
Leads land in your inbox or CRM
Name, number, job and the post it came from. Tracked forms and booking links on every post.
What stays yours
Your profile, your connections, your reputation. They stay with you, always.
What you get each month
A one-page report: posts, leads, and which groups they came from.
Your team
Real people work your account every day.
Not software. Marc and his team work from South Africa, Pakistan and the Philippines. That’s why every comment and message gets a reply within minutes, all day.
Chloe
Account Manager, South Africa
Your point of contact, onboarding and monthly report.
Ayesha
Community Strategist, Pakistan
Posts for you daily and answers every comment and message.
Angelica
Community Strategist, Philippines
Gets your name into every “who do you recommend?” thread.
Mika
Creative Designer, Philippines
Turns your job photos into posts people stop for.
Why Facebook groups
Your customers are in these groups every day. Your ads aren’t.
Every town has dozens of community groups where neighbors swap tips, ask for help and hire. A local pro who shows up there every week, with useful posts and real jobs, becomes the name they call.
An ad stops working the day you stop paying. A post in the groups stays up, and people remember the name.
Westside Neighbors · 24.1k members
Mike Alvarez
Westside folks: if your water heater is 10+ years old and rumbling, it’s close. I’m doing free checks on this side of town this week. Comment or message me.
Jen M.
Ours is 12 years old and makes that exact noise. Just messaged you.
Tom A.
Mike Alvarez replaced ours last spring. Fair price, cleaned up after.
Mike Alvarez
Thanks Tom! Jen, got your message. I can come by this afternoon.
Oak Ridge Families · 24.1k members
Ray Medina
It’s going to hit 95 this weekend. I’ve held a few AC tune-up slots for neighbors at $79. Comment “tune-up” and I’ll send you the times.
Kelly S.
Tune-up please. Ours started blowing warm air yesterday. Just messaged you.
Brian K.
Ray Medina fixed our AC on a Sunday last July. Honest and quick.
Ray Medina
Thanks Brian! Kelly, got your message. I have Saturday at 9 open.
Northside Homeowners · 24.1k members
Chris Bennett
Finished this roof on Maple Ave after last week’s storm. If you’re nearby and want a free inspection before the next one, drop a comment and I’ll message you.
Linda R.
We lost a few shingles in that storm too. Just messaged you.
Mark D.
Chris Bennett did our roof two years ago. No leaks since, and on budget.
Chris Bennett
Thanks Mark! Linda, got your message. I can take a look tomorrow at 10.
Old Town Community · 24.1k members
Sam Patel
If your breaker trips every time the dryer runs, it’s usually the circuit, not the dryer. Happy to take a look for anyone in Old Town. Just message me.
Amy L.
This is our house every single laundry day. Just messaged you.
Greg H.
Sam Patel rewired our kitchen last fall. Neat work, fair quote.
Sam Patel
Thanks Greg! Amy, got your message. I can stop by Thursday morning.
Westside Neighbors · 24.1k members
Dan Fisher
Cold snap tip: if your garage door is shuddering on the way up, it’s often the springs. I can check yours this week, just message me.
Lisa B.
Ours shakes and groans every morning now. Just messaged you.
Kevin J.
Dan Fisher replaced our springs last winter. Quick, and a fair price.
Dan Fisher
Thanks Kevin! Lisa, got your message. I can swing by tomorrow at 8.
Westside Neighbors · 24.1k members
Luis Herrera
Ant season is here. Doing a neighbors-only first treatment at half price this month. Comment and I’ll message you the details.
Nicole F.
They’re all over our kitchen counter again. Just messaged you.
Jason R.
Luis Herrera took care of our ants last spring. None came back.
Luis Herrera
Thanks Jason! Nicole, got your message. I can treat it Wednesday.
Eastside Moms & Dads · 24.1k members
Tom Reyes
Hi Eastside, I’m Tom. I’ve looked after lawns around here for 11 years and I’m taking on four new yards this spring. Comment if you’d like a quote.
Megan T.
Our yard needs a lot of help this year. Just messaged you.
Paul G.
Tom Reyes has done our lawn for three years. Always shows up.
Tom Reyes
Thanks Paul! Megan, got your message. I can come by Friday at 4.
Westside Neighbors · 24.1k members
Matt Sullivan
Storm season is close. If you’ve got a big limb over the roof, I’ll look at it free this week. Comment with your street.
Karen W.
Elm St. Big oak limb right over our garage. Just messaged you.
Rob C.
Matt Sullivan took down our dead maple. Careful crew, clean yard after.
Matt Sullivan
Thanks Rob! Karen, got your message. I can look at it Thursday.
Westside Neighbors · 24.1k members
Josh Carter
Before and after on a driveway off Maple this morning. Booking the rest of this street next week. Message me for a quote.
Emily H.
Our driveway looks just like that before photo. Just messaged you.
Chris M.
Josh Carter did our house and deck in May. Looks brand new.
Josh Carter
Thanks Chris! Emily, got your message. I can do it Tuesday morning.
Lakeview Neighbors · 24.1k members
Jake Morrison
Before and after on a Lakeview exterior we wrapped up Friday. Booking spring exteriors now. Message me for a quote, I’m usually in the neighborhood anyway.
Rachel P.
Love that color. Our trim is peeling badly. Just messaged you.
Steve W.
Jake Morrison painted our place last spring. Still looks brand new.
Jake Morrison
Thanks Steve! Rachel, got your message. I can quote it Saturday.
Westside Neighbors · 24.1k members
Nick Romano
Just wrapped this kitchen in the neighborhood. Happy to show anyone thinking about a remodel what it really costs. Message me.
Sarah K.
We’ve been putting off our kitchen for years. Just messaged you.
Dave L.
Nick Romano redid our bathroom last year. On time and on budget.
Nick Romano
Thanks Dave! Sarah, got your message. I can come measure Saturday.
Westside Neighbors · 24.1k members
Eric Lund
Carpet to LVP in a whole downstairs, done in two days. Booking installs for next month. Comment and I’ll send you a quote.
Jess A.
Our carpet is done. Two dogs and a toddler. Just messaged you.
Mike T.
Eric Lund did our whole downstairs. Fast, clean, great price.
Eric Lund
Thanks Mike! Jess, got your message. I can bring samples Thursday.
Westside Neighbors · 24.1k members
Carlos Vega
Green pool after the rain? Usually one visit fixes it. Taking a few new weekly customers on this side of town. Message me.
Heather M.
Ours turned green after that storm. Just messaged you.
Ryan B.
Carlos Vega has cleaned our pool every week for two years. Never misses.
Carlos Vega
Thanks Ryan! Heather, got your message. I can come out tomorrow.
Westside Neighbors · 24.1k members
Grace Miller
Opening two new biweekly spots in the neighborhood this month. Comment if you’d like one and I’ll message you.
Ashley D.
I’d love one of those spots, every other Friday. Just messaged you.
Laura S.
Grace Miller cleans for us twice a month. Spotless every time.
Grace Miller
Thanks Laura! Ashley, got your message. I can start next Friday.
Paid ads Illustration
Leads stop the week the budget does.
| Month | Leads |
|---|---|
| M1 | 14 |
| M2 | 15 |
| M3 | 13 |
| M4 | 16 |
| M5 | 2 |
| M6 | 0 |
- Pay for every click, and the price keeps climbing.
- An ad from a stranger, skipped in a second.
Your posts in the groups
Leads build over the first 6 months.
| Month | Leads |
|---|---|
| M1 | 3.2 |
| M2 | 7.7 |
| M3 | 12.1 |
| M4 | 15.9 |
| M5 | 17.6 |
| M6 | 17.4 |
Real average of all 20 case studies, months 1 to 6.
- $997 a month, flat. No ad spend.
- A neighbor they already recognize.
Pricing
What 15 leads a month brings in.
Across our 20 case studies, 15 leads a month works out to $5,200 to $55,700 a month in jobs, depending on the trade. The service is $997 a month. Pick your trade to see its numbers.
Your trade
- Leads a month
- 15
- Closed by our clients
- Typical job
- Roughly, in jobs a month
15 leads a month, roughly, in jobs
$5,200 to $55,700
Pressure washing is the low end and remodeling the high end. Each trade’s figure uses its own close rate and job size, from the totals across its case studies.
What’s included
- 150+ local groups found, joined and rule-mapped
- Posts written for your trade, in your voice, every day
- Every comment and message answered, every lead sent to you
- A monthly report: which group and post each lead came from
- Your trade in your city, no one else’s, while you’re a client
What a lead costs you
- At the 15 leads we guarantee, at most
- $66
- Median across all our clients
- $38
What a job costs you
- With us
- With their own ads, before us
Your price
$997/month
Flat. No ad spend. No hires to manage. Month-to-month after 90 days.
One company per trade, per city.
Questions
What owners ask before they sign.
Why do posts go out under my own name?
Neighbors trust people, not logos, and many groups don’t let business pages post at all. Your name builds the reputation, and it stays yours. Posts go to local groups, not your timeline, so friends and family don’t see them. We follow every group’s rules and post things neighbors actually want: tips, local offers and real jobs from their streets.
How do you get into my account, and can I take it back?
You sign in once, on a device our team controls, during the intake call. We keep that session. Your password and two-factor code stay yours, and you can end our access any time.
Could Facebook restrict my profile?
We post at the pace of a normal resident, inside each group’s rules, with no mass messaging and no automation. If Facebook does restrict your profile, we stop posting right away and help with the appeal. You aren’t billed while it’s restricted.
What if you post something I wouldn’t say?
You approve the voice up front. Don’t like what we post under your name? We pull all of it and refund your first month.
What counts as a lead?
A homeowner who messages you, calls you or fills in a form about a job. Comments, tags, likes and follows don’t count.
Who is on the team, and what do I have to do?
Our team works from South Africa, Pakistan and the Philippines. They answer comments and messages in your voice, get the homeowner’s details and send everything to your inbox or CRM. You do one intake call at the start.
Is my area big enough, and how long until I see leads?
Check your ZIP above. We count the active groups near you before you pay anything. First conversations usually arrive inside 30 days, and volume builds from there.
Who do you take on?
Residential home service companies: plumbing, HVAC, roofing, electrical and 10 more trades, run by an owner with a personal Facebook profile in the area they serve. We turn away commercial-only work and anyone after fake reviews or spam blasts.
Get started
Find out if your city is still open.
See how many homeowners are within 25 miles and whether your trade is still open. Then get the full report: the groups we found and the leads they can support.
$997/month. No ad spend. One company per trade, per city.
Received
Thanks, we have it.
Pick a time for your call below. Or keep your phone close: we call new requests within minutes during business hours (Mon to Fri, 8am to 6pm Eastern).