Garage doors in Salt Lake City, UT
17 leads in a January cold snap, most of them broken springs.
Franchise competitors outbid them on every keyword. In the groups, a photo of a spring they replaced on a Sunday counts for more than a billboard.
Independent garage door company, 7 staff. Told by Carla, office manager.
- Leads from the groups
- 116
- over 8 months
- Leads a month, once running
- 18.2
- Cost per lead
- $69
- was $73 from ads
- Close rate
- 62%
- 72 jobs closed
- Closed revenue
- $66k
- $7,976 spent
- Return on spend
- 8.3x
- revenue ÷ fees
The business
Four technicians, a door installer and Carla, who runs dispatch and the books. Broken springs and openers pay the bills; new doors are the bigger jobs.
- In business
- 9 years
- Average ticket
- $940
- Tracked
- Oct 2025 to May 2026
- Service area
- Sugar House, Draper, Sandy, South Jordan and Holladay
Before
Two national franchises outbid them on every search. Broken-spring calls went to whoever answered first, and the franchises had call centers.
- Where leads came from
- Google Local Services Ads
- Google Ads
- Builder warranty calls
- Google Local Services Ads and Google Ads
- $4,800 a month
- Typical cost per lead
- $73
What we did
We got the owner into 153 local groups and posted about 12 times a week across them: tips, offers and finished jobs, with every comment and message answered the same day. A few of the groups:
- Sugar House Neighbors
- Draper Utah Community
- Sandy City Moms
- South Jordan Residents
What worked for garage doors
- Broken spring posts, starting with “please don’t try to wind it yourself,” and a number to call or text for same-day service.
- Weatherstripping and bottom seal offers before the first snow.
- Before-and-after opener upgrades: 20-year-old chain drives swapped for quiet smart openers.
Results
Leads per month from group threads, Oct 2025 to May 2026
| Month | Leads |
|---|---|
| Oct | 4 |
| Nov | 8 |
| Dec | 13 |
| Jan | 17 |
| Feb | 19 |
| Mar | 16 |
| Apr | 21 |
| May | 18 |
Cold snaps break springs, so January and February ran high. March eased off, then a late April cold front pushed month seven to 21.
| Measure | Before | With the groups |
|---|---|---|
| Monthly spend | $4,800 | $997 |
| Cost per lead | $73 | $69 |
| Leads that became jobs | 44% | 62% |
| Cost per closed job | $166 | $111 |
Along the way
- Week 4
First broken-spring call from a Sugar House Neighbors post.
- Month 4
17 leads in January, mostly springs, during a cold snap.
- Month 6
Cut Google Ads to brand terms only.
“The franchise guys have billboards. We have Linda from the Sugar House group telling everybody we fixed her spring on a Sunday for a fair price. I’ll take Linda.”
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One company per trade per city
Is your trade still open where you work?
We take one garage doors company per city, with a 25-mile territory. $997 a month flat, no ad spend, and 15 leads a month by month four, or we work free until you get there.