I watched a town pick a plumber at 11pm. None of them were my clients.

It was late, and I was scrolling a Facebook group for a town I’d never been to. A woman had posted a photo of water coming through her kitchen ceiling. “Burst pipe. Who can come tonight?”

I was looking at that group because of work. At the time I ran ad accounts at a marketing agency, and one of our clients was a plumber in that area. I wanted to see what local people were saying.

Within twenty minutes the post had forty comments. And the same two names kept coming up. “Call Dave, he came out on a Sunday for us.” “Tagging Dave.” “We use Rick, he’s honest.” Neighbors tagging neighbors, over and over.

Neither of those plumbers was our client. Our client was paying us a few thousand dollars a month for ads, and when a homeowner needed a plumber at eleven at night, his name didn’t come up once.

I couldn’t stop thinking about that thread.

What the agency years taught me

I started in marketing young, at an agency that sold ads to home service companies. I learned a lot there, and I don’t regret it. But I also saw things that didn’t sit right with me, and they piled up.

Owners were locked into twelve-month contracts for campaigns that stopped working in month three. They wanted out, and the paperwork said no.

Every monthly report was full of impressions, clicks and reach. The owner would read it and ask one question: “How many jobs did I get?” The report never really answered that.

When a lead did come in, it often went nowhere. A form sat in an inbox overnight. A call rang out while the owner was under a sink. By the time anyone called back, the homeowner had booked someone else.

The agency got paid the same either way. That was the part I couldn’t live with.

The business was built around keeping the retainer, not around the owner getting work. When a client left unhappy, the answer was to sign a new one. I understood why. I just didn’t want to build my life on it.

So I tested it on one client

After that burst-pipe thread, I asked one of our owners if I could try something. No new ad spend. Instead, we’d start posting for him in the local groups around his town. Useful tips. A neighbors-only offer now and then. Photos of real jobs on nearby streets.

It was slow to start. For the first few weeks, not much happened except that people began to recognize his name.

Then the comments and messages started. “Can you look at mine?” “Are you doing this on our street too?” The leads were cheaper than anything the ads had produced, and they were warmer. People reached out already trusting him, because they’d seen his work a dozen times in their feed. Some neighbors started tagging him in other people’s threads too. Nobody asked for three quotes.

And it kept working. Months later, the leads were still coming, and he hadn’t added a dollar of ad spend.

The moment I remember best is when he called me after a job. The customer had opened the door and said, “Oh, it’s you. I see you in the group all the time.” He said nobody had ever recognized him from an ad.

That’s when I knew I had to leave and build this properly.

Why this is hard, and why I built a team for it

Many local groups don’t let business pages post. What works is a real local person being useful. That means the owner’s own name, showing up carefully, at the pace of a normal resident, inside each group’s rules.

It’s slow, manual, daily work. You can’t buy it with a bigger budget. So I hired every person on our team myself, one by one, and trained them on how these groups actually behave.

Our Account Managers here in South Africa run the relationship with you. Our Community Strategists in Pakistan and the Philippines post in the groups and answer every comment and message, every day. Our Creative Designers in the Philippines make the posts look like they came from a real person, because they did.

And I still answer the phone myself. If you call us, there’s a good chance you get me.

Every part of the offer is a fix for something I saw

Month-to-month after the first 90 days.

Because I watched owners stuck in contracts for work that wasn’t working. If we’re not earning our place, you should be able to leave.

We count leads, not likes.

Because I spent years sending reports full of numbers nobody could bank. We track the threads you won and the homeowners who reached out. The target is 15 to 20 homeowner leads a month once it’s established, usually by month three.

We call you within minutes.

Because I watched leads die in inboxes. When you ask us about your city, we call back within minutes during business hours. We hold ourselves to the same standard we’ll help you meet.

$997 a month, flat. No ad spend on top.

Because I watched bills grow with every click. You know the number before you start, and it doesn’t change in a busy month.

One company per trade, per city.

A 25-mile territory that’s yours. If I worked for two plumbers in the same town, I’d be splitting the same threads between them. I won’t do that.

Built in 90 days, or month four is free.

Groups joined, posting live, threads entered. That early build is fully in our control, so it’s the first thing I put on the line.

15 leads a month by month four, or we work free until you get there.

Because I watched agencies get paid whether the phone rang or not. If the leads aren’t there, we don’t get paid until they are.

What we won’t do

We won’t spam groups or break their rules. If a group doesn’t allow it, we stay out. We won’t fake reviews or pretend to be your customers. We won’t take on a market that can’t support the results. And while you’re with us, we won’t work for your competitor across town.

I want your name to be the one your town already knows before they ever need you.

If this sounds like you

If you do good work and you’re tired of renting your leads, I built this for you. Only one company in your trade can have your city, so check whether yours is still open. If it is, we’ll look at your market and tell you straight whether it can support the results. If it can’t, I’d rather tell you now than take your money.

Check if your city is open →

$997/month flat. No ad spend. One company per trade, per city.