Electrical in Kansas City, MO
Panel upgrades down the street, not outlets 40 minutes away.
Angi kept sending one-outlet jobs 40 minutes away. Posts in the local groups brought panel upgrades and EV chargers close to home.
Residential electrical company, 6 staff. Told by Priya, owner.
- Leads from the groups
- 95
- over 8 months
- Leads a month, once running
- 15.6
- Cost per lead
- $84
- was $72 from ads
- Close rate
- 49%
- 47 jobs closed
- Closed revenue
- $72k
- $7,976 spent
- Return on spend
- 9.0x
- revenue ÷ fees
The business
Priya is a master electrician who opened her own shop after a decade working for a commercial contractor. Three electricians and an apprentice, mostly panel upgrades, EV chargers and older-home rewiring.
- In business
- 9 years
- Average ticket
- $1,480
- Tracked
- Aug 2025 to Mar 2026
- Service area
- Lee’s Summit, Overland Park, Liberty, Blue Springs and Brookside
Before
Angi leads were small jobs spread across the whole metro. Her electricians spent more time driving than working.
- Where leads came from
- Angi
- Referrals from two general contractors
- Angi
- $1,500 a month
- Typical cost per lead
- $72
What we did
We got Priya into 152 local groups and posted about 12 times a week across them: tips, offers and finished jobs, with every comment and message answered the same day. A few of the groups:
- Lee’s Summit Neighbors
- Overland Park Moms
- Liberty MO Community
- Brookside Waldo Neighbors
What worked for electrical
- EV charger tips: when you need a panel upgrade and when you don’t, with a form to send in a photo of your panel.
- Before-and-after posts of Federal Pacific and Zinsco panel swaps, placed in the groups for the older neighborhoods where those panels are common.
- An intro post from Priya about opening her own shop after ten years with a commercial contractor.
Results
Leads per month from group threads, Aug 2025 to Mar 2026
| Month | Leads |
|---|---|
| Aug | 2 |
| Sep | 6 |
| Oct | 9 |
| Nov | 12 |
| Dec | 15 |
| Jan | 17 |
| Feb | 16 |
| Mar | 18 |
A slower build than most. Electrical questions come up less often than plumbing or HVAC ones, but they tend to be bigger jobs.
| Measure | Before | With the groups |
|---|---|---|
| Monthly spend | $1,500 | $997 |
| Cost per lead | $72 | $84 |
| Leads that became jobs | 18% | 49% |
| Cost per closed job | $400 | $170 |
Along the way
- Week 7
First lead: an EV charger in Lee’s Summit, sent through the panel-photo form.
- Month 5
Stopped buying Angi leads.
- Month 6
Four panel replacements on one Brookside street after a before-and-after post of a Zinsco swap on that block.
“I never had time to post anything. Now there’s a panel swap from last week up in the Brookside group, every comment gets answered fast, and it sounds like me. I just show up to the estimate.”
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The ad budget ran dry by the 20th. The groups cover the rest.
One company per trade per city
Is your trade still open where you work?
We take one electrical company per city, with a 25-mile territory. $997 a month flat, no ad spend, and 15 leads a month by month four, or we work free until you get there.