Electrical in Colorado Springs, CO
Off the builders’ schedule and booked two weeks out.
When new-build work from two builders dried up, this electrician had no way to reach homeowners directly. Six months of posts under his own name later, he has a steady residential pipeline, and neighbors have started recommending him on their own.
Owner-operated electrical company, 2 vans. Told by Walt, owner-operator.
- Leads from the groups
- 69
- over 6 months
- Leads a month, once running
- 15.7
- Cost per lead
- $87
- was $131 from ads
- Close rate
- 48%
- 33 jobs closed
- Closed revenue
- $39k
- $5,982 spent
- Return on spend
- 6.5x
- revenue ÷ fees
The business
Walt and one journeyman, two vans. For ten years nearly all their work came from two local builders. When new construction slowed, the work slowed with it.
- In business
- 12 years
- Average ticket
- $1,120
- Tracked
- Feb 2026 to Jul 2026
- Service area
- Briargate, Monument, Fountain, Old Colorado City and Falcon
Before
He had never marketed to homeowners. A Google Ads test in 2024 cost $131 a lead and he gave up after two months.
- Where leads came from
- Two home builders
- A 2024 Google Ads test
- Google Ads
- $2,000 a month
- Typical cost per lead
- $131
What we did
We got Walt into 141 local groups and posted about 10 times a week across them: tips, offers and finished jobs, with every comment and message answered the same day. A few of the groups:
- Briargate Neighbors
- Monument Community Page
- Fountain CO Residents
- Falcon Area Neighbors
What worked for electrical
- An intro post with a photo of Walt and his journeyman by the vans, explaining that they had wired a good share of the houses in Briargate for the builders.
- Surge protection posts during spring lightning season, with a booking link for a whole-home protector.
- Photos of hot tub and shop wiring jobs on the larger lots out in Falcon.
Results
Leads per month from group threads, Feb 2026 to Jul 2026
| Month | Leads |
|---|---|
| Feb | 3 |
| Mar | 7 |
| Apr | 12 |
| May | 14 |
| Jun | 16 |
| Jul | 17 |
Only six months in, so it’s still early. May and June lightning storms helped push months four through six up, mostly through the surge protection posts.
| Measure | Before | With the groups |
|---|---|---|
| Monthly spend | $2,000 | $997 |
| Cost per lead | $131 | $87 |
| Leads that became jobs | 24% | 48% |
| Cost per closed job | $546 | $181 |
Along the way
- Week 4
First homeowner lead in 12 years that didn’t come through a builder: a DM under his intro post.
- Month 3
12 leads, more than he had from homeowners all of the year before.
- Month 5
Booked two weeks out for the first time since 2022.
“I’m 58 and I don’t do Facebook. My daughter showed me a thread where two people I never met were arguing over who got to recommend me first.”
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One company per trade per city
Is your trade still open where you work?
We take one electrical company per city, with a 25-mile territory. $997 a month flat, no ad spend, and 15 leads a month by month four, or we work free until you get there.