Pressure washing in Greenville, SC
Used to shut down every winter. Now booked three weeks out.
A one-rig operator who used to shut down every winter. Pollen season posts booked his spring solid, and he never really slowed down after that.
Owner-operated pressure washing company, 1 rig. Told by Cody, owner-operator.
- Leads from the groups
- 163
- over 10 months
- Leads a month, once running
- 19.4
- Cost per lead
- $61
- was $38 from ads
- Close rate
- 72%
- 118 jobs closed
- Closed revenue
- $45k
- $9,970 spent
- Return on spend
- 4.5x
- revenue ÷ fees
The business
Cody washes houses, driveways and decks with one trailer rig and a part-time helper in summer. Most jobs run $250 to $600.
- In business
- 3 years
- Average ticket
- $385
- Tracked
- Feb 2025 to Nov 2025
- Service area
- Simpsonville, Greer, Mauldin, Five Forks and Travelers Rest
Before
Spring was fine. From November to February he had almost no work and drove for DoorDash to cover the gap.
- Where leads came from
- Door hangers
- Yard signs
- Facebook Marketplace
- Facebook ads
- Facebook ads
- $600 a month
- Typical cost per lead
- $38
What we did
We got Cody into 146 local groups and posted about 12 times a week across them: tips, offers and finished jobs, with every comment and message answered the same day. A few of the groups:
- Simpsonville SC Neighbors
- Greer Community Board
- Five Forks Families
- Mauldin Moms
What worked for pressure washing
- Pollen season posts in March and April, with before-and-after photos from the same street.
- A “two houses on the same street, both save $40” offer that neighbors shared with each other.
- Holiday house wash offers in October with a booking link, so people could pick their own day.
Results
Leads per month from group threads, Feb 2025 to Nov 2025
| Month | Leads |
|---|---|
| Feb | 3 |
| Mar | 9 |
| Apr | 15 |
| May | 22 |
| Jun | 24 |
| Jul | 21 |
| Aug | 19 |
| Sep | 20 |
| Oct | 18 |
| Nov | 12 |
The spring pollen run carried May and June. November dropped to 12 as it cooled, still more than he used to get in all of winter.
| Measure | Before | With the groups |
|---|---|---|
| Monthly spend | $600 | $997 |
| Cost per lead | $38 | $61 |
| Leads that became jobs | 32% | 72% |
| Cost per closed job | $119 | $84 |
Along the way
- Week 3
First booking from a pollen before-and-after post in Five Forks Families.
- Week 13
Booked three weeks out. Hired a summer helper.
- Month 9
Holiday house washes filled October.
“Last winter I was driving DoorDash in January. This fall I had a waitlist for house washes, which I didn’t know was possible.”
More from pressure washing
Pressure washing · Jacksonville, FL
The ad budget ran dry by the 20th. The groups cover the rest.Remodeling · Pittsburgh, PA
Fewer leads on purpose, and $436k in kitchens and baths.Remodeling · Des Moines, IA
Eight years of feast or famine, then a steady three-month backlog.
One company per trade per city
Is your trade still open where you work?
We take one pressure washing company per city, with a 25-mile territory. $997 a month flat, no ad spend, and 15 leads a month by month four, or we work free until you get there.