Landscaping & lawn in Boise, ID
Summer used to go quiet. Both crews worked through October.
Spring was always a rush and summer always went quiet. Water-wise posts and sprinkler reminders kept both crews working through October.
Landscaping and irrigation company, 12 seasonal staff. Told by Emily, owner.
- Leads from the groups
- 146
- over 11 months
- Leads a month, once running
- 14.3
- Cost per lead
- $75
- was $58 from ads
- Close rate
- 40%
- 58 jobs closed
- Closed revenue
- $121k
- $10,967 spent
- Return on spend
- 11x
- revenue ÷ fees
The business
Emily runs two crews in season: installs, irrigation repair and a few maintenance routes. Winter is mostly snow removal for a handful of commercial accounts.
- In business
- 10 years
- Average ticket
- $2,300
- Tracked
- Mar 2025 to Jan 2026
- Service area
- Meridian, Eagle, Nampa, Kuna and the Boise Bench
Before
She got a flood of calls in April and May, then work fell off in July. She kept losing good crew members to competitors when their hours dropped.
- Where leads came from
- Google Ads in spring
- Nextdoor
- Referrals
- Google Ads
- $2,500 a month
- Typical cost per lead
- $58
What we did
We got Emily into 149 local groups and posted about 11 times a week across them: tips, offers and finished jobs, with every comment and message answered the same day. A few of the groups:
- Meridian Neighbors
- Eagle Idaho Community
- Nampa Moms
- Kuna Area Residents
What worked for landscaping & lawn
- Xeriscape before-and-afters during summer watering restrictions, with photos from yards the crews had converted.
- Sprinkler blowout reminders in October, with a sign-up link for the whole street.
- Spring aeration and overseeding offers timed to soil temperature.
Results
Leads per month from group threads, Mar 2025 to Jan 2026
| Month | Leads |
|---|---|
| Mar | 4 |
| Apr | 12 |
| May | 16 |
| Jun | 19 |
| Jul | 17 |
| Aug | 15 |
| Sep | 14 |
| Oct | 18 |
| Nov | 16 |
| Dec | 9 |
| Jan | 6 |
Leads held up through July and August for the first time, then the October blowout season pushed month eight to 18. December and January fell off with the snow, which no marketing fixes.
| Measure | Before | With the groups |
|---|---|---|
| Monthly spend | $2,500 | $997 |
| Cost per lead | $58 | $75 |
| Leads that became jobs | 24% | 40% |
| Cost per closed job | $242 | $189 |
Along the way
- Week 4
First install lead from an aeration post in Meridian Neighbors.
- Month 5
Kept both crews on full hours through July.
- Month 8
One blowout reminder got shared across four Meridian streets. Several of those customers asked for spring install bids.
“Winter is winter, nothing fixes that. But we kept both crews through August for the first time in years, and the blowout reminders filled October by themselves.”
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One company per trade per city
Is your trade still open where you work?
We take one landscaping & lawn company per city, with a 25-mile territory. $997 a month flat, no ad spend, and 15 leads a month by month four, or we work free until you get there.