Landscaping & lawn in Fort Worth, TX
New customers on the same few streets. Less driving, more yards.
Street-by-street offers in the neighborhood groups put most of his new customers on the same handful of streets, which means less time between stops.
Owner-operated lawn care company, 3 crews. Told by Hector, owner-operator.
- Leads from the groups
- 122
- over 8 months
- Leads a month, once running
- 19.0
- Cost per lead
- $65
- was $40 from ads
- Close rate
- 50%
- 61 jobs closed
- Closed revenue
- $84k
- $7,976 spent
- Return on spend
- 10x
- revenue ÷ fees
The business
Hector runs three mowing crews on weekly and biweekly routes, plus spring cleanups and flower bed work. Average first-year value per customer is about $1,400.
- In business
- 5 years
- Average ticket
- $1,400
- Tracked
- Jan 2026 to Aug 2026
- Service area
- Keller, Saginaw, Benbrook, Burleson and Alliance
Before
Thumbtack customers were spread across the whole metro. Crews spent too much time between stops, and some routes barely broke even.
- Where leads came from
- Door hangers
- Facebook Marketplace
- Thumbtack
- Thumbtack
- $700 a month
- Typical cost per lead
- $40
What we did
We got Hector into 144 local groups and posted about 12 times a week across them: tips, offers and finished jobs, with every comment and message answered the same day. A few of the groups:
- Keller Neighbors
- Saginaw TX Community
- Benbrook Area Moms
- Alliance Town Center Residents
What worked for landscaping & lawn
- Spring cleanup offers in February and March, before the St. Augustine greens up, with a booking link.
- Tips on brown patch and grub damage, with photos of what each looks like.
- Route-based offers: a discount when a neighbor on the same street signs up.
Results
Leads per month from group threads, Jan 2026 to Aug 2026
| Month | Leads |
|---|---|
| Jan | 4 |
| Feb | 9 |
| Mar | 14 |
| Apr | 18 |
| May | 21 |
| Jun | 19 |
| Jul | 17 |
| Aug | 20 |
The spring rush carried April and May. July slowed to 17 in the heat, when fewer people start new lawn service.
| Measure | Before | With the groups |
|---|---|---|
| Monthly spend | $700 | $997 |
| Cost per lead | $40 | $65 |
| Leads that became jobs | 28% | 50% |
| Cost per closed job | $143 | $131 |
Along the way
- Week 3
First route customer from a spring cleanup offer in Keller Neighbors.
- Month 3
Cancelled Thumbtack.
- Month 6
Added a third crew. Its route covers only two subdivisions.
“Somebody on Oak Ridge signs up off the offer, then their neighbor tags me under the post asking if the deal still counts. Most of my new customers are on the same four or five streets now. Less driving, more yards a day.”
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One company per trade per city
Is your trade still open where you work?
We take one landscaping & lawn company per city, with a 25-mile territory. $997 a month flat, no ad spend, and 15 leads a month by month four, or we work free until you get there.