Plumbing in Mesa, AZ
One truck with open days every week. Now booked four days out.
A one-truck plumber with open days every week. After seven months of plain, personal posts in East Valley groups, he books four days out and hired his apprentice full time.
Owner-operated plumbing company, owner and an apprentice. Told by Andre, owner-operator.
- Leads from the groups
- 83
- over 7 months
- Leads a month, once running
- 15.5
- Cost per lead
- $84
- was $47 from ads
- Close rate
- 61%
- 51 jobs closed
- Closed revenue
- $32k
- $6,979 spent
- Return on spend
- 4.6x
- revenue ÷ fees
The business
Andre does the work himself with one apprentice. Water heaters, softeners, slab leaks and fixture swaps across the East Valley.
- In business
- 4 years
- Average ticket
- $620
- Tracked
- Nov 2025 to May 2026
- Service area
- Gilbert, Queen Creek, Chandler and east Mesa
Before
His calendar had holes two or three days a week. The Facebook ads test brought in clicks from people outside his area, and he stopped it after three months.
- Where leads came from
- Referrals
- A three-month Facebook ads test
- Facebook ads
- $1,200 a month
- Typical cost per lead
- $47
What we did
We got Andre into 143 local groups and posted about 10 times a week across them: tips, offers and finished jobs, with every comment and message answered the same day. A few of the groups:
- Gilbert Neighbors
- Queen Creek Moms
- Chandler AZ Community
- East Mesa Residents
What worked for plumbing
- An intro post: Andre, his apprentice, the truck, and why he left a big outfit to work for himself. It pulled more DMs than anything else he posted.
- Hard water tips: what a softener fixes and what it doesn’t, and how long a water heater lasts here.
- Water heater flush offers timed to the start of winter visitor season, with a booking link in the comments.
Results
Leads per month from group threads, Nov 2025 to May 2026
| Month | Leads |
|---|---|
| Nov | 3 |
| Dec | 7 |
| Jan | 11 |
| Feb | 15 |
| Mar | 14 |
| Apr | 17 |
| May | 16 |
A steady climb with one flat month in March, when Andre took a week off for his daughter’s surgery and paused callbacks. The team kept answering comments that week, so the leads were waiting when he got back.
| Measure | Before | With the groups |
|---|---|---|
| Monthly spend | $1,200 | $997 |
| Cost per lead | $47 | $84 |
| Leads that became jobs | 29% | 61% |
| Cost per closed job | $162 | $137 |
Along the way
- Week 4
First job from a slab leak post in Gilbert Neighbors, after a homeowner commented about her water bill.
- Week 15
First fully booked week since opening.
- Month 6
Apprentice moved to full time.
“Honestly I didn’t think it would work for a guy my size. They put up one post about who I am and why I went out on my own, and I spent two nights answering messages. Now I’m booking out four days and I had to put my cousin on full time.”
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One company per trade per city
Is your trade still open where you work?
We take one plumbing company per city, with a 25-mile territory. $997 a month flat, no ad spend, and 15 leads a month by month four, or we work free until you get there.